VEGANMADNESS JOURNEY BEGINS
Welcome to my very first blog!
Today, I wanted to share the story behind Veganmadness, a business founded on my deep passion for baking and my desire to share delicious vegan treats with friends and family. As a female business owner, I'm so proud of the company I've created. Although my business journey has come with its fair share of challenges, the reward outweighs them all. Join me as I take you through the origins of Veganmadness, the values that drive me, and the hurdles I've encountered along the way.
A Childhood of Compassion
I grew up in a small farming community and witnessed first-hand how brutal the animal farming industry is. Deeply upset by the inhumane treatment, I developed an early appreciation for all living beings. I could not fathom the idea of eating any animal, and I even remember begging my mom for unconventional pets like a pig or monkey. Now, my compassion for living beings is rooted in my business.
The Baking Traditions
A Passion Consumed
Baking is my passion, and when my daughters left for college, I saw an opportunity to turn my passion into a full-fledged business to share with the world. Veganmadness became my all-consuming endeavor, akin to the birth of a new child. I was living and breathing my new passion, and I'm still dedicated to making this business the best it can be. With that, running a business does come with challenges, which I've learned to fully embrace.
New Bocce Ball Flavors
Buoyed by the success of the Original Bocce Ball, I decided to explore new flavors that would satisfy different palates. The Peanut Butter & Jelly flavor was a natural choice, reminiscent of the classic American pairing loved by many. The Caramel Delight flavor, with its blend of peanut butter, caramel, and chocolate, evoked memories of my favorite childhood candy bar. And, to offer a non-peanut butter option, I created the Cookies & Cream flavor. To compliment these flavors, I also created three Cooky flavors, Oatmeal Chocolate Chunk, Peanut Butter Chocolate Chunk and Campfire Brownie which were also inspired by my childhood baking memories.
Navigating Business Challenges
As Veganmadness continued to grow, I encountered various challenges. Maintaining a personal touch while scaling up everything was particularly daunting. Ensuring timely deliveries and meeting customers' expectations while connecting with them personally became increasingly demanding. Additionally, the business side of things felt like a foreign language, with tasks like bookkeeping and cost management requiring much of my attention. While tackling these challenges, I realized that I needed support. I hired another hardworking woman to assist with pre-production tasks such as building boxes, preparing labels, and managing production.
The Empowerment of Being Woman-Owned
Being a female business owner and working with strong and like-minded women holds significant meaning for me. It represents empowerment, compassion, mindfulness, and relationship building. In a world where female entrepreneurs continue to break barriers and make their mark, I am proud to be a part of this movement. Veganmadness is a testament to the strength and determination of women in business, and I strive to inspire others through my own journey.
One Final Note...
I'm so proud of the business I have built so far! When Veganmadness was founded, our mission was clear — to create plant-based desserts that could be enjoyed by vegans and non-vegans alike. I was adamant about not compromising on the standards remembered from my childhood. It was essential for me to deliver products that exceeded my expectations. Through meticulous attention to details, careful ingredient selection, and constant refinement of recipes, we ensure that our desserts are a delight to the palate. And, with a strong foundation, I envision a bright future for Veganmadness.
In any business, I believe that being hands-on and focused is the key to success. Whether I am in the kitchen with my staff, communicating with prospects and customers, negotiating better ingredients or packaging prices, or working on branding and marketing, Veganmadness is constantly on my mind, and I'm dedicated to its growth and prosperity. Determination fuels my journey, and I wake up every day with a drive to succeed. The journey of Veganmadness has been a labor of love, driven by my passion for baking and my unwavering commitment to veganism. From humble beginnings to overcoming business challenges, I've learned valuable lessons. Veganmadness continues to thrive, spreading joy through compassion and delicious baked goods. I'm proud to be a female business owner, and I'm grateful for the support of my loved ones and the opportunity to connect.
If, after reading, you're interested in giving my creations a try, please shop our website here!